The recent hack of the Associated Press’ Twitter account and subsequent momentary Wall Street panic showed how an alarming event in social media could have a damaging effect. Social@Ogilvy looked at crisis triggers and addressed how brands can prepare for a digital crisis in its “Our Playbook for Digital Crisis Management 3.0.”
Matt Harvey has Mets permission to skip game tomorrow and be at MSG to root on Rangers. Matt has not seen Rangers lose at home. 6-0.
— Jay Horwitz (@Jay_HorwitzPR) May 7, 2013
Jeff Wilpon not happy that Matt Harvey was leaving for game. Instead Jeff said he would put entire game on board at Citi so Matt could stay.
— Jay Horwitz (@Jay_HorwitzPR) May 7, 2013
Mets’ PR director Jay Horwitz joked on Twitter that pitcher Matt Harvey, who is a big New York Rangers fan, would skip Wednesday’s game against the White Sox to catch the Rangers playoff game. But it was no laughing matter for some Mets fans, who were assured that Harvey would be at Citi Field on Wednesday.
The hippos eat marble after marble, but are never satisfied. That’s America.
— ’80s Don Draper (@80sDonDraper) May 1, 2013
Last week we saw how Don Draper would age in 40-plus years. Today Don Draper is fast forwarding from the 1960s to the 1980s through the 80s Don Draper Twitter account, where Don markets classic products of the decade.
Warren is in the house.
— Warren Buffett (@WarrenBuffett) May 2, 2013
Warren Buffet has joined Twitter. Buffet joins at a time when more financial professionals are turning to social media for investment information.
Big thanks to all our $TRLA users & customers for contributing to a record Q1 #TRLAearnings
— Trulia (@trulia) April 30, 2013
Click here to see the full $TRLA earning results for Q1 2013: 1.usa.gov/16jCaEa #TRLAearnings
— Trulia (@trulia) April 30, 2013
Real estate website Trulia is releasing details of its Q1 earnings today through its Twitter handle @Trulia using the hashtag #TRLAearnings.
— Twitter’s memo to media outlets about how it expects more high-profile account hacks, such as the one that happened to the Associated Press last week. In the memo, the company offered tips on how to make accounts more secure.
On today’s podcast, AP Twitter hack; MWW wins New Jersey tourism; Next Fifteen Q1 earnings; and Netflix.
The Associated Press’ Twitter account was hacked and posted a false tweet about an attack on the White House. The fake tweet caused stocks to briefly drop.
Following a teaser earlier this week, Twitter has launched its music-discovery app today. Twitter #Music is available for the iPhone and online at music.twitter.com. The service finds music that’s popular on Twitter and based on artists users follow. “Twitter and music go great together,” the company wrote in a blog post. “Many of the most-followed accounts on Twitter are musicians, and half of all users follow at least one musician. This is why artists turn to Twitter first to connect with their fans — and why we wanted to find a way to surface songs people are tweeting about.”
This account will be officially closed next Friday 19 April. For all Qantas news, see the Qantas News Room qantasnewsroom.com.au
— Qantas Airways (@QantasMedia) April 12, 2013
Qantas Airways is shutting down its PR Twitter account @QantasMedia and is directing customers over to its new online newsroom for information and updates. The Twitter handle, which is run by the Qantas PR staff and has 27,000 followers, is being shut down to streamline information the company shares on social media.
