"Being believable isn’t just convincing people you can win, it’s convincing them that they want you to win."
— Caryn Marooney, head of technology communications for Facebook, shares PR advice.
"In a very political place, he stands out as the most political creature here…He is very much a lightning rod and obviously a symbol of the Ballmer regime."
— A Microsoft exec on Mark Penn, the tech giant’s EVP of advertising and strategy and former Burson-Marsteller CEO. Microsoft execs are buzzing about Penn’s future at the company following the appointment of new CEO Satya Nadella.
"By itself, WhatsApp is worth more than $19 billion. Few services in the world can reach one billion users, and they are all valuable."
— Mark Zuckerberg tells an audience at the Mobile World Congress that Facebook’s $16 billion acquisition of WhatsApp was a bargain.