Smirnoff Vodka debuted its Mixhibit app at SXSWi last week. The app transforms photos, tweets, and check-ins into a video with a custom soundtrack. The film can be shared with friends or as a branding opportunity.
(via Co.Create)
Social@Ogilvy shared some final reflections from SXSW with the above infographic that sums up nine key takeaways. Read more here.
PRWeek guest blogger Sarah Unger, creative catalyst in Ketchum’s New York office, shared these shots from SXSW Interactive. Check out more SXSW guest blog posts here.
From top: Geo-bike at the SXSW Interactive opening night party presented by frog; SXSW “star” Guy Kawasaki taking a picture of Sarah Unger….taking a picture of him; the hit of SXSWi 2013 Grumpy Cat at the Mashable tent; the Microsoft Windows Lounge encouraging visitors to express themselves akin to the graffiti artists drawing on the walls; huge ball pit at the GSD&M industry party.
MSLGroup has partnered with SocialChorus to launch a new influencer relationship management product at SXSWi. The platform is designed to allow users to target influencers, share content with them, and track interactions. The above infographic shows how social engagement is driven by a group of influencers knows as “The Power Middle.” Click the image to see the full infographic.
Zeno Group offered free pedicab rides at SXSW in exchange for participating in “A Pedi For Your Thoughts.” By tweeting #ZenoCab to join the conversation or schedule a time, riders just had to answer 10 quick questions about what they’re up to in Austin while Zeno rolled film and rolled riders to their next destination. Click here for more info.
USA Network used “video paint” technology throughout the streets of Austin to tease the June premiere of its newest drama series “Graceland” at SXSW. The interactive digital video installations popped up in surprise locations across downtown Austin. Consumers were handed a digital roller to ‘paint’ “Graceland” themes and images.
The technology was developed by Sweatshoppe, a new multimedia performance collaboration that uses custom software along with video projection and electronic paint rollers to create the illusion that the user is painting videos and creating a real-time video collage.
Wondering what happened at SXSW over the weekend? Check out this Meltwater infographic which breaks down some of the subjects that generated the most social buzz—including SpaceX Founder Elon Musk’s keynote speech. More here.
SXSW Interactive kicked off on Friday, and PR firms – particularly those with Austin offices – are at the tech-heavy portion of SXSW in a big way, creating official content, covering speakers and panels through their social media channels, sponsoring parties and events, and of course networking with clients. Read this week’s analysis on brands bringing their A game to SXSW and for a sampling of agency events.
Is your agency at SXSW? Click here to submit photos and share your stories.
