The scale of social media back-and-forth during the World Cup final was staggering. About 280 million Facebook interactions took place during the match, as did nearly 619,000 tweets per minute.
Argentina beat the Netherlands in penalty kicks on Wednesday to advance to the finals of the World Cup against Germany. But the real winner is Adidas, who makes the jerseys of both finalists. US-based Nike has the rights to the shirts of Brazil and the Netherlands, who will face off for third place on Saturday.

Argentina star Lionel Messi is also one of Adidas’ high-profile endorsers.
How some brands responded to Brazil’s loss against Germany

How World Cup players are using social media (via The New York Times)

Above: Brazilian star Neymar addresses fans in a YouTube video after being injured

You know who’s not a fan of the selfie trend? Cyclists in the Tour de France.

Related: Where PR fits in to the Tour de France

#USA was the third most mentioned hashtag in World Cup-related Twitter conversations in the last week, according to Brandwatch. The US was also mentioned more on Twitter than the teams they were matched against.
For more World Cup stats from Brandwatch, click here. 
Read: Brand America is real World Cup winner

#USA was the third most mentioned hashtag in World Cup-related Twitter conversations in the last week, according to Brandwatch. The US was also mentioned more on Twitter than the teams they were matched against.

For more World Cup stats from Brandwatch, click here.

Read: Brand America is real World Cup winner

Agencies with World Cup fever

See more photos here.

abcworldnews:

Are you ready for #USAvsGER? How likely your favorite team is to win the #WorldCup: 

abcworldnews:

Are you ready for #USAvsGER? How likely your favorite team is to win the #WorldCup: 

inothernews:

If you’d rather be watching the US Men’s National Soccer Team taking on Germany today, here’s a template work absence note from coach Jurgen Klinsmann.

inothernews:

If you’d rather be watching the US Men’s National Soccer Team taking on Germany today, here’s a template work absence note from coach Jurgen Klinsmann.

Italian star Mario Balotelli’s message was retweeted 180,000 times.