The NCAA reportedly confiscated a Wall Street Journal reporter’s cat mug during a March Madness game because only branded Powerade paper cups are allowed. Powerade is the exclusive and official beverage of the NCAA. Read more.

The NCAA reportedly confiscated a Wall Street Journal reporter’s cat mug during a March Madness game because only branded Powerade paper cups are allowed. Powerade is the exclusive and official beverage of the NCAA. Read more.

whitehouse:

Press Secretary Jay Carney is ready for the Red Sox visit here at the White House.
Watch at 11:35 a.m. ET on WH.gov/Live.

whitehouse:

Press Secretary Jay Carney is ready for the Red Sox visit here at the White House.

Watch at 11:35 a.m. ET on WH.gov/Live.

On opening day, Baltimore Orioles players are looking for a way to honor the team’s late PR director Monica Barlow throughout this season in a way that doesn’t violate Major League Baseball’s strict uniform policies. The Orioles will honor Barlow during a pregame video tribute Monday before they play their season opener against the Boston Red Sox. 

Barlow died February 28 after a four-year battle with cancer. Photo credit: Gene Sweeney Jr. / The Baltimore Sun

On opening day, Baltimore Orioles players are looking for a way to honor the team’s late PR director Monica Barlow throughout this season in a way that doesn’t violate Major League Baseball’s strict uniform policies. The Orioles will honor Barlow during a pregame video tribute Monday before they play their season opener against the Boston Red Sox.

Barlow died February 28 after a four-year battle with cancer.

Photo credit: Gene Sweeney Jr. / The Baltimore Sun

The PR head for the Qatar World Cup sent an angry letter to Deadspin after the website published a report about the poor living conditions of migrant workers, many of whom are in Qatar to build stadiums and infrastructure for the 2022 World Cup. Deadspin used the headline, “Qatar’s World Cup Expected To Take More Lives Than 9/11.”
Paul Hughes, head of international media relations for Qatar’s Supreme Committee of Delivery & Legacy, responded: “Is it because an Arab country is hosting the World Cup you thought this was a clever and shocking headline? For the sake of coming across as a decent open-minded person, I certainly hope not.” Read the full letter here.

The PR head for the Qatar World Cup sent an angry letter to Deadspin after the website published a report about the poor living conditions of migrant workers, many of whom are in Qatar to build stadiums and infrastructure for the 2022 World Cup. Deadspin used the headline, “Qatar’s World Cup Expected To Take More Lives Than 9/11.”

Paul Hughes, head of international media relations for Qatar’s Supreme Committee of Delivery & Legacy, responded: “Is it because an Arab country is hosting the World Cup you thought this was a clever and shocking headline? For the sake of coming across as a decent open-minded person, I certainly hope not.”

Read the full letter here.

The NCAA men’s basketball tournament will cost US companies an estimated $134 million in “lost wages” this week. An estimated 3 million US employees will spend one to three hours at work watching the games, and two-thirds of all workers will follow the tournament at some point during work hours. Read more.

The NCAA men’s basketball tournament will cost US companies an estimated $134 million in “lost wages” this week. An estimated 3 million US employees will spend one to three hours at work watching the games, and two-thirds of all workers will follow the tournament at some point during work hours. Read more.

nbcnightlynews:

NCAA March Madness pulls in more than just fans More: http://nbcnews.to/1hH1CWc

nbcnightlynews:

NCAA March Madness pulls in more than just fans 

More: http://nbcnews.to/1hH1CWc

The NBA is selling Jason Collins jerseys after the Brooklyn Nets player became the first openly gay athlete in any major American team sport. Although Collins only signed a 10-day contract, the NBA decided to sell the jerseys after receiving an “unprecedented” demand from fans.

The NBA is selling Jason Collins jerseys after the Brooklyn Nets player became the first openly gay athlete in any major American team sport. Although Collins only signed a 10-day contract, the NBA decided to sell the jerseys after receiving an “unprecedented” demand from fans.

Last night Jason Collins became the first openly gay man to play in the NBA or in any major American team sport — baseball, football, basketball, and hockey. Collins, who signed a 10-day contract with the Brooklyn Nets, played 11 minutes and didn’t score any points.

Collins first disclosed his sexuality last year in a Sports Illustrated column:

“I didn’t set out to be the first openly gay athlete playing in a major American team sport,” he wrote at the time. “But since I am, I’m happy to start the conversation. I wish I wasn’t the kid in the classroom raising his hand and saying, ‘I’m different.’ If I had my way, someone else would have already done this. Nobody has, which is why I’m raising my hand.”

Among the Winter Olympics sponsors, Chobani and Visa have received the biggest boosts in consumer perception, according to research from YouGov BrandIndex. Chobani got a lot of buzz before the opening ceremonies when Russian officials rejected its shipment of Greek yogurt because of “improper paperwork.” The company went on to donate 5,000 yogurt cups to food banks in the US. 
Meanwhile, Visa became the first Olympics sponsor to use paid search to drive visitors to its Tumblr blog. Click here for more insight on the Olympics sponsors.

Among the Winter Olympics sponsors, Chobani and Visa have received the biggest boosts in consumer perception, according to research from YouGov BrandIndex. Chobani got a lot of buzz before the opening ceremonies when Russian officials rejected its shipment of Greek yogurt because of “improper paperwork.” The company went on to donate 5,000 yogurt cups to food banks in the US.

Meanwhile, Visa became the first Olympics sponsor to use paid search to drive visitors to its Tumblr blog. Click here for more insight on the Olympics sponsors.

Despite criticism over the US speed skating team’s performance at the Winter Olympics in Sochi, Under Armour will renew its sponsorship of the team through 2022. “We’re doubling down,” said Kevin Plank, CEO of Under Armour, which makes the team’s uniforms. 

The company was blamed for the disappointing showing of the US speed skating team at the Olympics. Midway through their events, American skaters dropped Under Armour’s top-of-the-line March 39 suit for older versions. The US Olympic Committee said this week that it did not suspect Under Armour’s suits had anything to do with the team’s poor performance, but added it will “leave no stone unturned” to find out why the skaters repeatedly came up short at Sochi.

Despite criticism over the US speed skating team’s performance at the Winter Olympics in Sochi, Under Armour will renew its sponsorship of the team through 2022. “We’re doubling down,” said Kevin Plank, CEO of Under Armour, which makes the team’s uniforms.

The company was blamed for the disappointing showing of the US speed skating team at the Olympics. Midway through their events, American skaters dropped Under Armour’s top-of-the-line March 39 suit for older versions. The US Olympic Committee said this week that it did not suspect Under Armour’s suits had anything to do with the team’s poor performance, but added it will “leave no stone unturned” to find out why the skaters repeatedly came up short at Sochi.