Cardstore launched a Mother’s Day video on Monday after conducting a series of video interviews for a director of operations position, which offered no pay, no time to sleep, and other extreme conditions. In the video, which has garnered more than seven million views in three days, the brand suggests, “This Mother’s Day, you might want to make her a card.”

To celebrate Hunter PR’s 25th anniversary and its second annual Bring Your Parents to Work Day, the agency created a video called “Stuff PR Parents Say.” The video is a sequel to “Stuff PR People Say,” which the firm launched in 2012.

Last week, SheKnows launched its second video for the #BossyIs campaign– this time, asking what boys think of “bossy.” Inspired by Lean In author Sheryl Sandberg’s Ban Bossy mission, but unimpressed with the ad’s emphasis on ‘ban,’ SheKnows launched the parallel campaign called #BossyIs on March 26. The first video captured 9-year-old girls speaking candidly about bossiness and leadership, and garnered 4.5 million impressions across Twitter, Facebook, and YouTub, along with coverage from Mashable, Adweek, Good.Is, TheFrisky.com, and FabFitFun.

US Airways has issued an apology on Twitter for an inappropriate tweet that was sent to a customer this afternoon.

Neal Mann, multimedia innovations editor at The Wall Street Journal, talks social media trends

fastcompany:

After months of teasing, Twitter officially confirmed that its new redesign is nigh. And—brace yourselves—it looks a lot like Facebook.

Marketers, here’s why you should take a closer look at Google+ (via Freshwire)

"The free social media gravy train is slowly but surely grinding to a halt."

— What this means for marketers, by Text 100

The US government secretly built a social media network, referred to as “Cuban Twitter,” to undermine the Communist government in Cuba, according to the Associated Press. It planned to build a subscriber base through news about music and soccer and hurricane updates.

Facebook reaches more Americans than any other social media site, according to Pew Research Center’s Journalism Project. Three in 10 adults get some news while on Facebook. Read more.

Facebook reaches more Americans than any other social media site, according to Pew Research Center’s Journalism Project. Three in 10 adults get some news while on Facebook. Read more.