#1: Only Neanderthals resort to violence. I prefer crushing one’s spirit, hope, or ego.— GS Elevator Gossip (@GSElevator) December 25, 2013
For three years, a Goldman Sachs tattletale has been tweeting remarks supposedly overheard in the company elevator through the account @GSElevator, even prompting an internal inquiry to find the employee responsible. Now the person behind the account has been unmasked, but it’s not a Goldman Sachs employee. John Lefevre, a 34-year-old former bond executive who lives in Texas, says he started the handle as “a joke to entertain myself.” That ‘joke’ scored him a book deal and more than 600,000 followers. Lefevre, who previously worked at Citigroup, insists every exchange he posted on Twitter was true. “I’ve been collecting these stories for years,” he told The New York Times.
Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???— JCPenney (@jcpenney) February 3, 2014
Some people thought JC Penney was drunk tweeting during the Super Bowl last night, but it turns out the retailer was just “tweeting with mittens” to promote its Team USA mittens ahead of the Winter Olympics. Clever marketing or social media fail?