News, TV and movie clips, and advertisements could soon appear — and then disappear — on Snapchat, according to The Wall Street Journal, which reported the service is in talks with media and advertising companies about launching a service called Snapchat Discovery.

News, TV and movie clips, and advertisements could soon appear — and then disappear — on Snapchat, according to The Wall Street Journal, which reported the service is in talks with media and advertising companies about launching a service called Snapchat Discovery.

Taylor Swift is maxing out social media to promote her new album, 1989, which is due out in October. Swift revealed the album’s title via a live-streamed event on Yahoo and answered fans’ questions from social media.
Nearly 8 million tweets have used the hashtag #ferguson since last weekend, according to data from Twitter.
In response to an Amnesty International tweet saying the US should improve its human-rights record, think tank the Center for Strategic and International Studies responded that the group should “suck it.” The think tank later apologized, saying it is reviewing its internal social media policies.

mashablehq:

Mashable’s Dasha Battelle spent the day snapchatting with Snapchat superstar, Shaun McBride. Watch to find out how to become a professional shapchatter and improve your Snapchat game with some of the best in the business.

"In the age of social media, everyone is an obituary writer."

— "On Twitter, mourning is collective: Robin Williams’ death, reflected in social media" (via The New York Times)

Twitter has launched promoted videos in beta (via Mashable).

Twitter has launched promoted videos in beta (via Mashable).


Palestinian teenager Farah Baker has garnered a lot of attention on social media for her live tweets documenting the conflict in Gaza. The 16-year-old’s Twitter followers have increased from 800 to more than 185,000 over the past month. Farah lives near Gaza City’s Shifa Hospital, where her father is a surgeon.
Hilton Hotels & Resorts has introduced a new phase to its marketing campaign, “Our Stage, Your Story.” Every week from now through October 26, Hilton will offer a two-night stay to a fan who shares an image from their travels using #HiltonStory on Twitter, Facebook, or Instagram. Hilton will also create YouTube videos that include photos from consumers — the first time the brand has included user-generated content in a campaign.

Hilton Hotels & Resorts has introduced a new phase to its marketing campaign, “Our Stage, Your Story.” Every week from now through October 26, Hilton will offer a two-night stay to a fan who shares an image from their travels using #HiltonStory on Twitter, Facebook, or Instagram. Hilton will also create YouTube videos that include photos from consumers — the first time the brand has included user-generated content in a campaign.


McDonald’s has received some backlash for its ads on Instagram. What do you think of the fast-food giant’s social media campaign?