November 01, 2012
5 notes
While some marketers’ attempts to capitalize on superstorm Sandy have been met with negative reactions, P&G brand Duracell dispatched its Duracell Rapid Responder truck throughout New York City to offer free batteries and access to charging lockers for mobile devices and computers. Consumers have responded positively by leaving comments on the brand’s Facebook page.  (via The New York Times)

While some marketers’ attempts to capitalize on superstorm Sandy have been met with negative reactions, P&G brand Duracell dispatched its Duracell Rapid Responder truck throughout New York City to offer free batteries and access to charging lockers for mobile devices and computers. Consumers have responded positively by leaving comments on the brand’s Facebook page. 

(via The New York Times)

marketing technology P&G sandy
September 05, 2012
3 notes

With 175 years of history behind it, Procter & Gamble knows how to change with the times. In this month’s issue, PRWeek charts the successes and challenges ahead for the CPG giant and its high-profile brands, such as Tide, Secret, and Pampers.

p&g brands marketing CPG