Dr Pepper Snapple Group is teaming up with US Olympic gymnast McKayla Maroney on a campaign for its line of 10-calorie soft drinks which the company claims to have impressed Maroney, who became an Internet sensation last summer after a photo of her looking none too pleased with the silver medal she won for the vault at the 2012 London Olympics sparked a meme. Are you impressed by this viral marketing effort?
Fashion Week kicks off in New York today, and for the spring 2013 collections showing on the runway, retail buyers are expecting to see more relaxed chic and sporty looks and fabrications inspired by the summer Olympic Games in London.
(via Reuters)
The opening ceremony theme of the Paralympic Games last night in London was enlightenment. Co-directed by Bradley Hemmings and Jenny Sealey, the event attracted nearly 8 million viewers on the UK’s Channel 4.
(Images via SF Gate)
In partnership with Fleishman-Hillard, Visa’s Go World campaign for the London 2012 Olympic Games reached out to more than 70 countries and used social media platforms and digital advertising to encourage fans to cheer on their favorite athletes, such as Michael Phelps, Allyson Felix, Misty May-Treanor, and Kerri Walsh-Jennings. The results included more than 60 million global cheers made on the Go World Facebook page.
The most decorated Olympian in modern history Michael Phelps will get to hang on to his medals for now, despite a possible violation from a leaked ad campaign.
Phelps’ agent Peter Carlisle said the retired swimmer did not violate the International Olympic Committee rules when provocative pictures of the swimmer in a campaign for fashion house Louis Vuitton were leaked on the Internet during the London Games.
The IOC’s provision known as Rule 40 prohibits athletes from promoting non-official sponsors during and shortly before the Games. Possible sanctions include stripping medals won by an offending athlete.
Taking the name “social Games” very seriously, the London Olympics scored more than 150 million tweets, and Jamaican sprinter Usain Bolt was the most talked about athlete on Twitter. From start to finish, fans turned to the micro-blogging site to talk about highlights and stand-out moments including Bolt’s 200-meter race, which generated 80,000 tweets per minute.
Even non-athletes got users chatting - the Spice Girls inspired a record-setting 116,000 tweets per minute during the group’s closing ceremony performance.
The Summer Olympics are over, and we’re bummed. But 2016 isn’t too far away, and thanks to this infographic from Visual.ly, you can now discover which sport will give you the best chance of ending up in Rio. (Click through for a more in-depth look!)
There goes our dreams of being the next Gabby Douglas.
With the London Olympics being called the “Social Games,” it’s not surprising athletes are sharing their stories and behind-the-scenes moments of meeting each other, celebrating wins, and even indulging in a little dessert on platforms such as Twitter, Facebook, and Instagram.
Clockwise from top left: Usain Bolt celebrates his 100m gold medal win with three members of the Swedish women’s handball team; Swimmers Ryan Lochte and Conor Dwyer “chillin” with rapper Ludacris; cyclist Ed Clancy’s messy room; Maria Sharapova shows off her silver medal.
(via Guardian)
The price comparison of the cost of the London Olympics versus the cost of landing the Curiosity rover on Mars.
(via explore-blog)
