Cognito created the above infographic to show cost effective ways to turn PR assets into sales. Click the image to see the full infographic.
(via Forbes)
Scott DeYager, social media and strategic comms manager for Toyota Motor Sales USA, discusses how the automaker used Livestream to broadcast the global reveal of its new Toyota Avalon at the 2012 New York Auto Show. Read more about essential products and tools used by communications leaders and their teams in our weekly Dashboard feature.
"I’m willing to sacrifice all of that because I can’t in good conscience allow the U.S. government to destroy privacy, Internet freedom and basic liberties for people around the world with this massive surveillance machine they’re secretly building"
— Edward Snowden to The Guardian, NSA leaker comes forward, says government set to destroy privacy (via msnbc)
(via msnbc)
The do’s and don’ts of content creation were the focus of the day as PRWeek spent the morning at New York City’s InterContinental Hotel for this 360 PR-hosted roundtable. Prior to the roundtable itself, which featured content leaders from AMEX, Dunkin Brands, and PBS, among others, managing editor Gideon Fidelzeid spoke with someone who knows a thing or two about creating effective content – Ashley Parrish, editor-in-chief of popular website DailyCandy. Parrish spoke about finding the balance between compelling editorial and e-commerce value, tackling the challenge of catering content to various regions, and how her efforts at DailyCandy are guided by her credo, “Don’t let your ‘to-do’s’ get in the way of your “what-ifs.’”
Visit prweekus.com on June 24 for complete coverage of the 360 PR-hosted Content Creation Roundtable.
"The Sun-Times business is changing rapidly and our audiences are consistently seeking more video content with their news. We have made great progress in meeting this demand and are focused on bolstering our reporting capabilities with video and other multimedia elements. The Chicago Sun-Times continues to evolve with our digitally savvy customers, and as a result, we have had to restructure the way we manage multimedia, including photography, across the network."
— A statement by the Chicago Sun-Times saying that it has laid off its entire photo staff of 28 full-time employees and plans to use freelance photographers and reporters to shoot photos and videos.
Newsweek parent company IAC/InterActive Corp. is looking to sell the publication, reports Variety. According to an internal memo from Newsweek CEO Baba Shetty and editor-in-chief Tina Brown, “Newsweek is a powerful brand, but its demands have taken attention and focus away from The Daily Beast. The story that hasn’t been told about The Daily Beast is its strength.”
IAC chairman Barry Diller told Bloomberg TV in April that buying the magazine was “a mistake.” Newsweek went to an all-digital format at the end of last year.
The Financial Times has launched FastFT, a 24-hour breaking news service. The service, which readers can access at www.ft.com/fastft or on Twitter, delivers up-to-the-minute reporting and commenting in short, informed dispatches. FT also recently launched a Spanish-language service.
Sports Illustrated will launch a daily live talk show SI Now Powered by Ford on June 3. The show will broadcast online at SI.com weekdays at 1PM EST. The program will feature prerecorded studio segments, analysis, interviews, and live coverage.
"It’s less about who you know, because who you know keeps changing."
— Bo Park, MD at ICR, in this week’s analysis on how today’s media landscape has changed the way PR pros build relationships with journalists.
It’s here! We’ve named our 100 Most Creative People of 2013!
At the top of the list? Who else but Nate Silver…?
