Among the Winter Olympics sponsors, Chobani and Visa have received the biggest boosts in consumer perception, according to research from YouGov BrandIndex. Chobani got a lot of buzz before the opening ceremonies when Russian officials rejected its shipment of Greek yogurt because of “improper paperwork.” The company went on to donate 5,000 yogurt cups to food banks in the US. 
Meanwhile, Visa became the first Olympics sponsor to use paid search to drive visitors to its Tumblr blog. Click here for more insight on the Olympics sponsors.

Among the Winter Olympics sponsors, Chobani and Visa have received the biggest boosts in consumer perception, according to research from YouGov BrandIndex. Chobani got a lot of buzz before the opening ceremonies when Russian officials rejected its shipment of Greek yogurt because of “improper paperwork.” The company went on to donate 5,000 yogurt cups to food banks in the US.

Meanwhile, Visa became the first Olympics sponsor to use paid search to drive visitors to its Tumblr blog. Click here for more insight on the Olympics sponsors.

Color Psychology in Brands
Explore more infographics like this one on the web’s largest information design community - Visually.

The use of color psychology in brands helps companies to capture the attention of their target market in a more efficient manner, according to Researchomatic.
Our sister site The Hub has announced finalists for its inaugural awards show The Hubbies, which includes a category on best real-time marketing. Click here to check out all of the finalists. You can sign up to attend as well.

Our sister site The Hub has announced finalists for its inaugural awards show The Hubbies, which includes a category on best real-time marketing. Click here to check out all of the finalists. You can sign up to attend as well.

Coffee-mate is helping fans send love notes during its “Design My Valentine” event. Today and tomorrow, the brand is inviting social media followers to submit a short love note on the Coffee-mate Facebook page or send a tweet using #CMValentine. In real time, a crew of artists will illustrate selected love notes using calligraphy, beautiful typefaces, or even found items like coffee beans and scratched wood, and send it back to the submitter for them to share with their mate on Valentine’s Day.

About 65% of ad agencies and marketers will spend an estimated $4.3 billion on native advertising this year, according to LinkedIn Marketing Solutions. PRWeek asked some experts to weigh in on the issue. (Click to enlarge the image.)

About 65% of ad agencies and marketers will spend an estimated $4.3 billion on native advertising this year, according to LinkedIn Marketing Solutions. PRWeek asked some experts to weigh in on the issue. (Click to enlarge the image.)

marketingland:

New Record For 2014: Hashtags Mentioned In 58% Of Super Bowl Ads
Pharrell’s hat at the Grammy Awards inspired an Internet meme, including this clever bit of real-time marketing from fast food chain Arby’s: Hey @Pharrell, can we have our hat back? #GRAMMYs— Arby’s (@Arbys) January 27, 2014
Pharrell’s hat at the Grammy Awards inspired an Internet meme, including this clever bit of real-time marketing from fast food chain Arby’s:

Last month, Unilever CMO Keith Weed said the company would slash global marketing headcount by 12% in an effort to reduce business costs amid slowing growth in emerging markets.

Olympic mascots through the years

With the Winter Olympic Games in Sochi, Russia just weeks away, brands are planning to talk about the challenges athletes have had to overcome but avoid hot-button topics such as gay rights or the threat of terrorism. Read on.

Burson-Marsteller’s Jason Teitler talks about what brands should consider when marketing around the Super Bowl.