Experts at the Official Loch Ness Monster Fan Club believe a 100-foot-long creature, captured on Apple’s global satellite map application, is indeed Nessie herself. But since the image can only be viewed on iPads or iPhones, skeptics are saying the whole thing might just be a clever marketing ploy by Apple.

Experts at the Official Loch Ness Monster Fan Club believe a 100-foot-long creature, captured on Apple’s global satellite map application, is indeed Nessie herself. But since the image can only be viewed on iPads or iPhones, skeptics are saying the whole thing might just be a clever marketing ploy by Apple.

HTC has hired Paul Golden, former US marketing leader at Samsung, in an effort to go up against larger rivals and boost its mobile-device lineup.

HTC has hired Paul Golden, former US marketing leader at Samsung, in an effort to go up against larger rivals and boost its mobile-device lineup.

What would happen if characters such as the those in AMC’s Mad Men came to life in today’s world of integrated marketing communications? Peppercomm has created an infographic with tips to help guide the ad man from yesteryear if he wandered into a marketing office in 2014.

What would happen if characters such as the those in AMC’s Mad Men came to life in today’s world of integrated marketing communications? Peppercomm has created an infographic with tips to help guide the ad man from yesteryear if he wandered into a marketing office in 2014.

Business Insider published an email exchange from 2013 between Apple marketing chief Phil Schiller and the company’s ad agency, TBWA/Media Arts Lab. The emails show Schiller wasn’t too happy with the agency’s solutions to improve marketing in the wake of a Wall Street Journal story entitled, “Has Apple Lost Its Cool to Samsung?” Click here for more on this fascinating look into Apple’s marketing team.

Business Insider published an email exchange from 2013 between Apple marketing chief Phil Schiller and the company’s ad agency, TBWA/Media Arts Lab. The emails show Schiller wasn’t too happy with the agency’s solutions to improve marketing in the wake of a Wall Street Journal story entitled, “Has Apple Lost Its Cool to Samsung?”

Click here for more on this fascinating look into Apple’s marketing team.

Marketers, here’s why you should take a closer look at Google+ (via Freshwire)

"The free social media gravy train is slowly but surely grinding to a halt."

— What this means for marketers, by Text 100

PRWeek sister brand The Hub held its first conference for digital marketers earlier this week in San Francisco. The event included an inspiring talk by Kiip CEO Brian Wong [top] about the power of mobile moments. Click here for a recap of Wong’s talk.




Fast-food chain Wendy’s posted two tweets in tribute to How I Met Your Mother. In a seven day period, Wendy’s was mentioned in relation to the show 1,418 times, according to Brandwatch.

The series finale of the CBS show is tonight.
Taco Bell has sent some fans ‘breakfast phones’ as part of a promotion for its breakfast menu, which will debut March 27 with items including the waffle taco. Starting Friday, the phones will send instructions via texts or calls for users to participate in various missions, with a chance to win breakfast-themed prizes.  
While McDonald’s has been the dominant player in the breakfast market, with more than 30% of market share, it’s facing competition from Taco Bell and other players like Starbucks, which is in the process of revamping its breakfast menu with new baked goods. 
Photo: @stevezaragoza

Taco Bell has sent some fans ‘breakfast phones’ as part of a promotion for its breakfast menu, which will debut March 27 with items including the waffle taco. Starting Friday, the phones will send instructions via texts or calls for users to participate in various missions, with a chance to win breakfast-themed prizes.

While McDonald’s has been the dominant player in the breakfast market, with more than 30% of market share, it’s facing competition from Taco Bell and other players like Starbucks, which is in the process of revamping its breakfast menu with new baked goods.

Photo: @stevezaragoza

With St. Patrick’s Day approaching, InterCall drew comparisons between leprechauns and B2B marketers.

With St. Patrick’s Day approaching, InterCall drew comparisons between leprechauns and B2B marketers.