Porter Gale, former marketing VP at Virgin America, will publish a book in June entitled Your Network is Your Net Worth about networking. Above is an excerpt from an infographic about the topic. Click here to see the full version.
PRWeek corporate reporter Brittaney Kiefer sits down with Sandra Carreon-John, SVP and partner at M&C Saatchi PR, to discuss the agency’s US Olympic Committee account win and sports marketing trends.
"The area where the PR industry needs to develop more muscle is on the creative end. When you add a traditional copywriter and art director to a real-time command center, that is when the magic really happens."
— David Armano, MD of Edelman Chicago, in today’s news analysis on brands’ and PR shops’ quest to create the next Oreo Super Bowl splash ad.
A handy infographic about marketing and communications, including the challenge being set by the C-suite and fast facts about budgets, key learnings, and the role of the CMO.
Read more from PRWeek’s Marketing Issue.
February 2013 is PRWeek’s Marketing Issue. Integration, content, and social media have changed marketing forever - and PR is now taking center stage. Check it out here!
"The fastest growing brands are the brands tapping into the rapidly growing foreign market demand. How do you make money in this economy?…Globalization means that once again we will rely on great storytelling."
— Jason Gaboriau, VP and executive creative director at CP+B, in a Co.Create article asking creative professionals to forecast how tech and social changes will impact marketing, and how they’re going to up their creative game in 2013.
Across from Samsung’s corporate headquarters in Seoul, South Korea stands a decorated plywood stage honoring Psy, the South Korean rapper whose dance went viral in his “Gangnam Style” YouTube video. According to The New York Times, the local government plans to open a Gangnam Style-themed visitor center in February as it takes advantage of the video’s popularity to promote the district.
Heineken is marking its 140th anniversary by inviting fans to share personal messages and pictures on the company’s Facebook page. The messages will be displayed on 5,000 green Heineken bottles, each carrying an LED light, to create a digital light installation displayed at its Amsterdam brewery.
(Screenshots via the Celebrate with Heineken Facebook page)
Matter Communications conducted a survey of marketing professionals on the use of visual content as a tool in various disciplines, including social media and public relations. The results of the “Visual Content Critical For Engagement in Marketing, PR and Social Media” study confirmed the effectiveness of visual content as key to engagement, with 95% of respondents saying that visual content is very important for online marketing and 96.7% saying that visual content engages best on social media.
"I try to live by the philosophy of Virgin Group owner and founder Richard Branson, which is to take risks."
— Virgin Americas’ VP of marketing and comms Luanne Calvert on the best career advice she’s ever received. Read more from Calvert in this month’s Habits column.
