Happy birthday, Prince George. Here’s a look back at how some brands celebrated his birth one year ago (via Marketing).

"Scratch the surface of an outta-nowhere successful technology, get past the mythic sold-to-investors creation story, and you often find some hard-slogging social work and marketing."

Why marketing matters in Silicon Valley (via Clive Thompson, Medium)

edelmanwellsaid:

http://www.edelman.com/2014-academic-summit/social-feed/

How Kit Kat got in on the fun during Facebook’s outage

FIFA has banned Beats headphones from World Cup stadiums because of the soccer governing body’s licensing agreement with rival electronics maker Sony. Beats headphones were ubiquitous among World Cup players, and marketing experts told Reuters the ban would only amplify the brand’s appeal.

Beats, which was recently acquired by Apple for $3 billion, is known for its guerrilla marketing tactics. A week before the World Cup, the brand released this video [above] that has since been viewed more than 15 million times.

The NBA Finals are set to kick off tonight, and everyone knows the Spurs can’t compete with the flashier Heat and global superstar LeBron James in terms of marketing prowess and endorsement deals, right? Not so fast. What the workmanlike Spurs lack in glamour, they make up for with humor, shown off in this ad for Texas supermarket chain HEB, which The Wall Street Journal describes as “like an 80s sitcom.”

A week before the World Cup kicks off in Brazil, YouTube has launched a video campaign in support of gay athletes. The spot, called #ProudToPlay, includes gay athletes such as NBA player Jason Collins, Olympic diver Tom Daley, NFL draft pick Michael Sam, and soccer player Robbie Rogers. It will run through June, which is LGBT Pride Month.

Burger King has ditched its 40-year slogan “Have It Your Way” in favor of something more personal, “Be Your Way.” 
“Self-expression is most important and it’s our differences that make us individuals instead of robots,” the fast food company said in a statement. Fernando Machado, Burger King’s SVP of global brand management, explained in an interview that the brand wanted to have “a much stronger emotional appeal.”

Burger King has ditched its 40-year slogan “Have It Your Way” in favor of something more personal, “Be Your Way.”

“Self-expression is most important and it’s our differences that make us individuals instead of robots,” the fast food company said in a statement. Fernando Machado, Burger King’s SVP of global brand management, explained in an interview that the brand wanted to have “a much stronger emotional appeal.”

Facebook has introduced an “ask” button that allows users to discover if a friend is in a relationship, in a move expected to provide marketers with more information on people’s relationship statuses. Read more.

Facebook has introduced an “ask” button that allows users to discover if a friend is in a relationship, in a move expected to provide marketers with more information on people’s relationship statuses. Read more.

After being mocked on social media, Diet Coke is altering its “You’re on” campaign, created by Droga5. 
“According to advertising and marketing bloggers, ‘You’re on Diet Coke’ evoked a cocaine habit along with the history of Diet Coke’s sibling, Coca-Cola, which once included cocaine as an ingredient,” The New York Times reported. 

The brand is replacing the ads today with a summer campaign reviving the theme “Just for the taste of it.”

After being mocked on social media, Diet Coke is altering its “You’re on” campaign, created by Droga5.

“According to advertising and marketing bloggers, ‘You’re on Diet Coke’ evoked a cocaine habit along with the history of Diet Coke’s sibling, Coca-Cola, which once included cocaine as an ingredient,” The New York Times reported.

The brand is replacing the ads today with a summer campaign reviving the theme “Just for the taste of it.”