— Robert Mathias, CEO for North America at Ogilvy Public Relations, “Sochi Olympics a risky bet for advertisers” (via Financial Times)
we have reached a strange new place in marketing when tweets become full-page print ads.— a. o. scott (@aoscott) January 4, 2014
The New York Times ran a full-page print ad on Saturday featuring a tweet from its critic A.O. Scott about the movie Inside Llewyn Davis. The unique tactic prompted a reaction from Scott (above), and some questioned whether using an edited version of his tweet was a violation of Twitter’s ad rules.