"The area where the PR industry needs to develop more muscle is on the creative end. When you add a traditional copywriter and art director to a real-time command center, that is when the magic really happens."
— David Armano, MD of Edelman Chicago, in today’s news analysis on brands’ and PR shops’ quest to create the next Oreo Super Bowl splash ad.
"The fastest growing brands are the brands tapping into the rapidly growing foreign market demand. How do you make money in this economy?…Globalization means that once again we will rely on great storytelling."
— Jason Gaboriau, VP and executive creative director at CP+B, in a Co.Create article asking creative professionals to forecast how tech and social changes will impact marketing, and how they’re going to up their creative game in 2013.
"I try to live by the philosophy of Virgin Group owner and founder Richard Branson, which is to take risks."
— Virgin Americas’ VP of marketing and comms Luanne Calvert on the best career advice she’s ever received. Read more from Calvert in this month’s Habits column.