The US Justice Department filed a case Tuesday against cyclist Lance Armstrong and his company Tailwind Sports, accusing Armstrong of defrauding the US Postal Service by taking millions of dollars in sponsorship money while doping during his professional cycling career.
“Defendants were unjustly enriched to the extent of the payments and other benefits they received from the USPS, either directly or indirectly,” the suit alleges.



![theatlantic:
Re-branding Lance Armstrong: Marketing Pros’ 6-Step Recovery Plan
What, if anything, can be done to help rebuild Armstrong’s image? Lance Armstrong, after all, isn’t just a man. He’s a marketable brand, too. Since it launched in 1997, his foundation Livestrong (formerly known as the Lance Armstrong Foundation) has raised more than $470 million for cancer awareness and research. So I asked four professionals in brand management, public relations, and consulting what advice they would give to Armstrong to help salvage what’s left of Brand Lance.
Read more. [Image: AP / Marcio Jose Sanchez]](http://25.media.tumblr.com/a2efc7097821db71ddeaf727d8cbb5c7/tumblr_mgqearhtcO1qcokc4o1_500.jpg)

![On November 4, Lance Armstrong resigned from the board of directors for Livestrong, completely cutting ties with the cancer charity he founded in 1997. Armstrong was banned from competition and stripped of his seven Tour de France titles last month. He stepped down as Livestrong’s chairman on Oct. 17.
Armstrong is trying to distance himself from the charity and “spare the organization any negative effects as a result of [the] controversy surrounding his cycling career,” according to a statement by Jeff Garvey, the foundation’s chairman.](http://25.media.tumblr.com/tumblr_mde59lOpKY1qe6jr8o1_500.jpg)