Yahoo is following the lead of Netflix and Amazon by planning four half-hour-long comedy series from established writers and directors that could make the company a player in original content. The move would enable Yahoo to take on cable networks and streaming services for coveted advertising dollars. 
Source: The Wall Street Journal

Yahoo is following the lead of Netflix and Amazon by planning four half-hour-long comedy series from established writers and directors that could make the company a player in original content. The move would enable Yahoo to take on cable networks and streaming services for coveted advertising dollars.

Source: The Wall Street Journal


Thousands of users saw an error message or long load times during the season four premiere of smash fantasy series Game of Thrones on HBO’s Go mobile app. The network tweeted some humorous, show-themed messages in response.
Netflix has seen profits soar as global paid subscriber numbers passed 40 million - more than HBO. The company’s executives cite its investment in original programs, such as House of Cards and Orange is the New Black, as a main profit driver. Netflix plans to double its investment in original content, including more TV shows and original movies.

Netflix has seen profits soar as global paid subscriber numbers passed 40 million - more than HBO. The company’s executives cite its investment in original programs, such as House of Cards and Orange is the New Black, as a main profit driver. Netflix plans to double its investment in original content, including more TV shows and original movies.

Jeffrey Hayzlett, CEO of The Hayzlett Group and former CMO of Kodak, will star in a new series on Bloomberg Television about companies that are shaping the global business landscape. C-Suite with Jeffrey Hayzlett will debut on October 8 at 9:30pm ET. In the first episode, Hayzlett, a contributing editor for Bloomberg Television, visits Dunkin’ Donuts headquarters to get an inside look at the food chain’s leadership. Future episodes will feature companies such as MGM, Domino’s Pizza, Crossfit, Major League Soccer, and Heineken.

David Fincher won an Emmy Award last night for best director for Netflix political drama House of Cards - the first victory in a major category for an online video distributor.  Earlier this year, communications leaders talked to PRWeek about how Netflix rebuilt its reputation by listening to consumers and focusing on original content. Read the story here.

David Fincher won an Emmy Award last night for best director for Netflix political drama House of Cards - the first victory in a major category for an online video distributor.

Earlier this year, communications leaders talked to PRWeek about how Netflix rebuilt its reputation by listening to consumers and focusing on original content. Read the story here.

The independent biopic Jobs, starring Ashton Kutcher as Apple co-founder Steve Jobs, released the above poster, The colorful image reflects the company’s original logo. 

The independent biopic Jobs, starring Ashton Kutcher as Apple co-founder Steve Jobs, released the above poster, The colorful image reflects the company’s original logo. 

CBS pulled the season finale of Mike & Molly, in the wake of a deadly tornado that hit Oklahoma. The plot of the episode, which was set to air Monday night, involved a tornado approaching Chicago. A CBS spokesperson said the network will air the episode at an appropriate date.

CBS pulled the season finale of Mike & Molly, in the wake of a deadly tornado that hit Oklahoma. The plot of the episode, which was set to air Monday night, involved a tornado approaching Chicago. A CBS spokesperson said the network will air the episode at an appropriate date.

Disney’s makeover of heroine Merida from its animated film Brave provoked outrage from fans and a Change.org petition decrying her sexier image. The filmmaker behind the movie, Brenda Chapman, called the new look “a blatantly sexist marketing move based on money.” What do you think of Disney’s decision to make over Merida?

Disney’s makeover of heroine Merida from its animated film Brave provoked outrage from fans and a Change.org petition decrying her sexier image. The filmmaker behind the movie, Brenda Chapman, called the new look “a blatantly sexist marketing move based on money.” What do you think of Disney’s decision to make over Merida?

Country singer Brad Paisley took to Twitter to defend his duet with rapper LL Cool J called “Accidental Racist.” The song addressing racism has drawn backlash on social media. In an interview with Entertainment Weekly, Paisley said, “I’m doing it because it just feels more relevant than it even did a few years ago. I think that we’re going through an adolescence in America when it comes to race. You know, it’s like we’re almost grown up.”

"Ebert’s illustrious career mirrors society in profound ways – and it’s no accident that with the changing landscape of media and with his own failing health, he adapted into one of the most avid social media practitioners of our time. He was steeped in two-way engagement long before its mainstream popularity, and he fully leveraged the medium to stimulate great ideas and engage in intense conversation. No matter the medium, his plainspoken authenticity, that some have compared to a modern-day Mark Twain or Will Rogers, is a reminder of how we should live our lives as communicators."

Cohn & Wolfe Atlanta MD Stephen Brown, who once exchanged letters with Roger Ebert, shared ten guiding principles marketers can learn from the late film critic.

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