March 14, 2013

Hill+Knowlton Strategies co-lead of global crisis practice Chris Gidez was a lead presenter and panelist at the invitation-only Business Insurance Risk Management Summit last Wednesday in New York. He spoke with senior risk managers of top companies about brand and reputational risk.

“A threat to a company’s reputation is first a threat to its business,” Gidez told senior risk managers from Fortune 500 and Global 500 companies. “Reputation management can no longer be a function of communications departments alone. In today’s socially driven, information-saturated world, where stakeholder expectations are high and trust is low, corporate leaders and reputation managers need to take steps to manage risk before it escalates into a crisis.”

agency reputation Corporate Reputation
February 12, 2013
6 notes
Amazon.com tops the list of the most reputable companies in the US, according to Harris Interactive’s 14th annual Reputation Quotient study. Amazon beat out last year’s most reputable company Apple. Harris Interactive surveyed more than 14,000 people and measured six reputation drivers, such as social responsibility, emotional appeal, financial performance, products and services, vision and leadership, and workplace environment.

Amazon.com tops the list of the most reputable companies in the US, according to Harris Interactive’s 14th annual Reputation Quotient study. Amazon beat out last year’s most reputable company Apple. Harris Interactive surveyed more than 14,000 people and measured six reputation drivers, such as social responsibility, emotional appeal, financial performance, products and services, vision and leadership, and workplace environment.

Amazon apple Corporate Reputation reputation corporate google Disney
December 10, 2012
7 notes
Zeno Group’s Digital Readiness Survey found that a substantial number of executives fail to consider social media reputation when making business decisions. More than one-third of executives surveyed said that the CEO of their company does not care or cares little about the company’s reputation in social media, an area that can be very valuable to gain customer views and insights. Click the infographic to see more, including how many executives said their companies would not engage at all online to defend their reputation.

Zeno Group’s Digital Readiness Survey found that a substantial number of executives fail to consider social media reputation when making business decisions. More than one-third of executives surveyed said that the CEO of their company does not care or cares little about the company’s reputation in social media, an area that can be very valuable to gain customer views and insights.

Click the infographic to see more, including how many executives said their companies would not engage at all online to defend their reputation.

infographic Corporate Reputation
November 28, 2012
"One of the things that people crave now is face to face contact."

— Diane Brady, senior editor at Bloomberg Businessweek, spoke at the PRWeek/Burston-Marsteller-hosted Corporate Reputation Roundtable yesterday.

Corporate Reputation roundtable BusinessWeek
June 12, 2012
3 notes
(photo: Amanda Rabinowitz/WKSU) Starbucks ordered 20,000 mugs from American Mug and Stein, one of the few remaining pottery factories in East Liverpool, Ohio. The factory has come close to going out of business many times, but the Starbucks order allowed it to double its workforce. The contract is part of Starbucks’ ongoing “Create Jobs for the USA” initiative. “There are hundreds of East Liverpools around the country today,” said Starbucks CEO Howard Schultz. “These towns have been left for dead. And even though it’s more expensive to manufacture this mug in the U.S. than it would be in China or Korea or Mexico, this is what we need to do.” (via NPR)

(photo: Amanda Rabinowitz/WKSU)

Starbucks ordered 20,000 mugs from American Mug and Stein, one of the few remaining pottery factories in East Liverpool, Ohio. The factory has come close to going out of business many times, but the Starbucks order allowed it to double its workforce. The contract is part of Starbucks’ ongoing “Create Jobs for the USA” initiative.

“There are hundreds of East Liverpools around the country today,” said Starbucks CEO Howard Schultz. “These towns have been left for dead. And even though it’s more expensive to manufacture this mug in the U.S. than it would be in China or Korea or Mexico, this is what we need to do.”

(via NPR)

Starbucks jobs corporate reputation
June 08, 2012

Aaron Kwittken, CEO and managing partner of Kwittken+Company, shares reputation advice for Morgan Stanley following the Facebook IPO debacle.

Morgan Stanley Facebook IPO corporate reputation PR