Active lifestyle and outdoor adventure brand ZOZI has teamed up with Man vs. Wild star Bear Grylls for a campaign to give away 100,000 local adventure experiences, such as hot air ballooning, high-speed rally car racing, and water-powered jetpacking across various US markets.
To mark the 50th anniversary of its 50cc motor scooter, Vespa is celebrating the milestone with a user-generated digital and social campaign. Fans are encouraged to share their stories on lavespavita.com and submit photos to Vespa’s Twitter and Instagram accounts.
Bank of America took out a billboard in New York’s Time Square as part of a brand campaign. Each week, the billboard highlights various nonprofit partners and encourages passersby to tweet support of the organization.
Above: The Bank of America billboard showcases the Citizens Committee for New York City (left) and Special Olympics.
The Netherlands Board of Tourism & Conventions, KLM Royal Dutch Airlines, Amsterdam Marketing, and Amsterdam Airport Schiphol have partnered for a new campaign called “Holland. The Original Cool” targeted towards North American travelers. The above video shows how hip activities such as biking and farmers markets have always been part of the Dutch culture.
Dunder Mifflin, the paper brand launched by Staples division Quill.com in 2011, is ramping up PR and marketing efforts as the TV series The Office airs its series finale this week. The brand was named after the fictional paper company on the series.
Coca-Cola is amping up its health efforts and expanding distribution of low-calorie drinks around the world to combat criticism that its sugar-packed beverages are contributing to obesity problems. The initiative, which will extend the company’s calorie-labeling system to the front of all packages, will enhance its support for physical activity programs. Coca-Cola also restated its promise not to market to children under 12 years old. Company representatives have not disclosed any information on timing or costs related to the health push.
Johnson & Johnson unveiled its first corporate branding campaign in more than 10 years. The “For All You Love” campaign was created by TBWA/Chiat/Day and includes a 60 second video (above) featuring real people instead of actors.
Gaming company ZeptoLab will spend approximately $1 million to launch its latest game “Cut the Rope: Time Travel,” according to The Wall Street Journal. The new game launch will tie-in merchandise such as T-shirts and plush toys as well as a promotional partnership with Burger King. In February, ZeptoLab selected Lippe Taylor as its first consumer AOR.
After hiring Paul Phipps as CMO in February, Visit Florida is conducting its first new ad campaign in three years and has also redesigned its website. Several months ago, former CMO Will Seccombe, who has since been promoted to president and CEO, told PRWeek that Visit Florida recently shifted its focus to storytelling and content creation.
Universal Music Enterprises (UMe) has tapped MWW to promote its new “Zumba Fitness Dance Party” album. MWW is the PR AOR for Zumba Fitness. The project marks the first time Zumba Fitness has teamed up with UMe to create a music compilation of Zumba instructors and enthusiasts’ favorite tracks. The campaign will focus on driving awareness for the album launch through traditional and social media strategies.
