Benefits Cosmetics has unveiled an online campaign featuring Chelsea Lately comedian Sarah Colonna as a Segway-riding beauty cop out to bust makeup offenders with citations. While the talk is tough (“Your eyebrows look like McDonald’s arches.”), it’s all in good fun as the brand’s tagline suggests, “Laughter is the best cosmetic.”
(via brandflakesforbreakfast)
PRWeek consumer reporter Lindsay Stein speaks with Alison Brod PR’s director of beauty Genevieve Lee Aronson at the LuxHair launch.
Making sure fans are putting their best faces forward, Yves Saint Laurent Beauté is launching a makeup palette sold exclusively to its Facebook followers.
The “Devoted to Fans” collection, produced in partnership with the social media company, will go live with the “Pantone Facebook” palette. Only 1,650 of the limited-edition palettes will be produced for the brand’s Facebook page.
(via Adverve)
Lindsay Stein was at the CEW Beauty Awards today. Allure editor-in-chief Linda Wells and actor Mario Cantone were among the speakers at the event, held at the Waldorf Astoria Hotel in Manhattan.
