May 02, 2013

General Motors has issued an apology for a Chevrolet ad that includes a song with lyrics offensive to Asian consumers (above). The English-language ad, which was pulled after complaints, was released in Canada and on GM’s European websites. The ad included the 1938 song Oriental Swing, which the South China Morning Post said was “offensive.” GM immediately removed the ad and released a new version without lyrics.

GM, looking to boost sales in China, is planning to spend $11 billion on new production facilities in the country through 2016. The automaker wants to increase sales there by 75% in the next three years

General Motors advertising consumer
April 15, 2013
Has Nike lost its edge? Last month’s controversial Tiger Woods ad was in contrast to the excitement Nike campaigns once stirred, according to the New York Times. “As we continue to grow in size, it’s important we stay connected. If you take away the toys and the noise, it’s about having a relationship,” says Davide Grasso, VP of global brand marketing at Nike.

Has Nike lost its edge? Last month’s controversial Tiger Woods ad was in contrast to the excitement Nike campaigns once stirred, according to the New York Times.

“As we continue to grow in size, it’s important we stay connected. If you take away the toys and the noise, it’s about having a relationship,” says Davide Grasso, VP of global brand marketing at Nike.

marketing advertising
April 09, 2013
121 notes
webbys: DRUMROLL PLEASE… This year’s Webby Nominees have been announced! We received over 11,000 entries from 60 countries, the most ever in our history of honoring the very best of the Web. The Internet is huge. Winning is huge. And this year, it’s huger than ever.  NOW, it’s up to you to decide who wins the Internet this year. VOTE now in The Webby People’s Voice. 

webbys:

DRUMROLL PLEASE…

This year’s Webby Nominees have been announced!

We received over 11,000 entries from 60 countries, the most ever in our history of honoring the very best of the Web.

The Internet is huge.

Winning is huge.

And this year, it’s huger than ever. 

NOW, it’s up to you to decide who wins the Internet this year. VOTE now in The Webby People’s Voice. 

internet WEB Social media mobile advertising
March 25, 2013
New York City Mayor Michael Bloomberg is stepping up his push for tougher gun laws with a $12 million ad campaign in 13 states, including Arizona, Georgia, Indiana, and Ohio. Bloomberg’s gun control lobbying group, Mayors Against Illegal Guns (above), plans to ask US senators to support broader background checks on firearm purchases. It will spend $12 million of Bloomberg’s personal wealth on TV ads pressuring senators to support stricter legislation. In response, the National Rifle Association said it would lead a national campaign against Bloomberg’s efforts. NRA chief executive Wayne LaPierre appeared on NBC’s Meet the Press on Sunday, saying Bloomberg “can’t buy America.”

New York City Mayor Michael Bloomberg is stepping up his push for tougher gun laws with a $12 million ad campaign in 13 states, including Arizona, Georgia, Indiana, and Ohio.

Bloomberg’s gun control lobbying group, Mayors Against Illegal Guns (above), plans to ask US senators to support broader background checks on firearm purchases. It will spend $12 million of Bloomberg’s personal wealth on TV ads pressuring senators to support stricter legislation. In response, the National Rifle Association said it would lead a national campaign against Bloomberg’s efforts. NRA chief executive Wayne LaPierre appeared on NBC’s Meet the Press on Sunday, saying Bloomberg “can’t buy America.”

nyc advertising campaign public affairs nra
March 18, 2013
47 notes
nbcnews: After big soda ban, NYC’s Mayor Bloomberg wants to hide cigarettes (Photo: Allison Joyce / Getty Images) If New York City Mayor Michael Bloomberg gets his way, stores won’t be able to publicly display tobacco products and will have to keep cigarettes under the counter or behind curtains. Read the complete story.

nbcnews:

After big soda ban, NYC’s Mayor Bloomberg wants to hide cigarettes

(Photo: Allison Joyce / Getty Images)

If New York City Mayor Michael Bloomberg gets his way, stores won’t be able to publicly display tobacco products and will have to keep cigarettes under the counter or behind curtains.

Read the complete story.

nyc advertising
March 15, 2013
"It’s a slippery slope. It is not entirely a novel issue. We’ve dealt for ages with the question of advertorials in print…Online, the dynamic is just so much quicker and the pressure for the metrics is so much more intense that I think it’s hard. Once you start doing that in an era where there’s a drought of money, a drought of revenue, and suddenly there’s this revenue stream."

— Former New York Times editor Bill Keller in an interview with Forbes on native advertising.

new york times advertising media journalism
February 22, 2013
2 notes

Dunder Mifflin maker Quill.com has partnered with crowdsourcing platform Tongal and Olson PR to air a spot called “The Battle” during Sunday night’s Oscar Awards broadcast. Almost becoming a real-life Office storyline, the ad will air in Utica, NY (a rival branch on the show) because the ABC affiliate in Scranton, PA WNEP-TV rejected the ad due to The Office’s ties with competing network NBC. 

Dunder Mifflin previously aired a crowdsourced ad in Scranton during the Super Bowl.

crowdsource advertising Oscars
February 11, 2013
39 notes
whatshouldwecallsocialmedia: WHEN I HEARD TWITTER IS NOW CHARGING $200,000 FOR PROMOTED TRENDS:  Twitter will charge $200,000 a day for its promoted trends, according to All Things D.  Promoted trends allow advertisers to use a customized hashtag that’s placed at the top of Twitter’s trending topics list. Coke, Disney, and the presidential campaigns for Mitt Romney and Barack Obama have used the feature. If enough brands sign up with the new rate, Twitter could potentially make $70 million a year from promoted trends, reports Mashable.

whatshouldwecallsocialmedia:

WHEN I HEARD TWITTER IS NOW CHARGING $200,000 FOR PROMOTED TRENDS: 

Twitter will charge $200,000 a day for its promoted trends, according to All Things D.  Promoted trends allow advertisers to use a customized hashtag that’s placed at the top of Twitter’s trending topics list. Coke, Disney, and the presidential campaigns for Mitt Romney and Barack Obama have used the feature. If enough brands sign up with the new rate, Twitter could potentially make $70 million a year from promoted trends, reports Mashable.

Twitter Social media advertising
February 08, 2013
5 notes
"The area where the PR industry needs to develop more muscle is on the creative end. When you add a traditional copywriter and art director to a real-time command center, that is when the magic really happens."

— David Armano, MD of Edelman Chicago, in today’s news analysis on brands’ and PR shops’ quest to create the next Oreo Super Bowl splash ad.

super bowl brands marketing advertising oreo
February 07, 2013
9 notes
searchengineland: Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought Adwords Too  Even as many viewers turned to Twitter during the Super Bowl, brands also made themselves more visible with paid search. 

searchengineland:

Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought Adwords Too 

Even as many viewers turned to Twitter during the Super Bowl, brands also made themselves more visible with paid search. 

super bowl advertising WEB google