"I just don’t think you can advertise your way out of a crisis. I think you have to earn people’s respect and trust. It’s what the university will do — it will regain the trust."
— Edelman president and CEO Richard Edelman, who is the subject of the upcoming book “Edelman and the Rise of Public Relations,” in a Q&A with the Chicago Tribune. Edelman discusses the agency’s work with Penn State University in the wake of the Sandusky scandal and shares his take on PR in the digital age.
"Our most saddening and sobering finding is the total disregard for the safety and welfare of Sandusky’s child victims. The most powerful men at Penn State failed to take any steps for 14 years to protect the children who Sandusky victimized. …In order to avoid the consequences of bad publicity, (officials at Penn State) repeatedly concealed critical facts relating to Sandusky’s child abuse from the authorities, the board of trustees, the Penn State community and the public at large."
Former FBI director Louis Freeh’s investigative report on the sex abuse scandal involving Penn State assistant football coach Jerry Sandusky.
(via The New York Times)