While we cannot undo words that have been said, we can apologize. To all of those that we have hurt or offended, we are deeply sorry.— Barilla US (@BarillaUS) September 26, 2013
Some LGBT groups are calling for a boycott of Barilla pasta after chairman Guido Barilla said he would never feature gay families in the company’s advertising.
“Ours is a classic family where the woman plays a fundamental role,” Barilla said in an interview with Italian station Radio 24 on Wednesday.
The company later apologized via social media [above], while Barilla said he was sorry “if my words generated misunderstandings or controversy or if they hurt some people’s feelings.”