The recent hack of the Associated Press’ Twitter account and subsequent momentary Wall Street panic showed how an alarming event in social media could have a damaging effect. Social@Ogilvy looked at crisis triggers and addressed how brands can prepare for a digital crisis in its "Our Playbook for Digital Crisis Management 3.0.” 

The recent hack of the Associated Press’ Twitter account and subsequent momentary Wall Street panic showed how an alarming event in social media could have a damaging effect. Social@Ogilvy looked at crisis triggers and addressed how brands can prepare for a digital crisis in its "Our Playbook for Digital Crisis Management 3.0.”