Gaming company ZeptoLab will spend approximately $1 million to launch its latest game “Cut the Rope: Time Travel,” according to The Wall Street Journal. The new game launch will tie-in merchandise such as T-shirts and plush toys as well as a promotional partnership with Burger King. In February, ZeptoLab selected Lippe Taylor as its first consumer AOR.

Gaming company ZeptoLab will spend approximately $1 million to launch its latest game “Cut the Rope: Time Travel,” according to The Wall Street Journal. The new game launch will tie-in merchandise such as T-shirts and plush toys as well as a promotional partnership with Burger King. In February, ZeptoLab selected Lippe Taylor as its first consumer AOR.