More women are going social and mobile when it comes to shopping, according to the “Women’s Buying Behavior Index” study by Lippe Taylor in partnership with SheSpeak. The second installment of the study surveyed more than 2,000 American women to get a pulse on buying habits and forecast purchasing trends. According to the survey, 71% of respondents research products online, and 70% shop on mobile devices. The study also examined the role of celebrity influence on shopping habits.
Click here to read the full report.

More women are going social and mobile when it comes to shopping, according to the “Women’s Buying Behavior Index” study by Lippe Taylor in partnership with SheSpeak. The second installment of the study surveyed more than 2,000 American women to get a pulse on buying habits and forecast purchasing trends. According to the survey, 71% of respondents research products online, and 70% shop on mobile devices. The study also examined the role of celebrity influence on shopping habits.

Click here to read the full report.