Meet Kate Frasca, the 27-year-old in charge of the @ConEdison Twitter account. In the wake of Hurricane Sandy, Con Edison’s Twitter account, which went from 800 followers to more than 22,300 in less than a week, has become a resource for New Yorkers trying to find out when power (and normalcy) will be restored. Frasca, along with help from a colleague on ConEd’s public affairs team, are responding to customers’ frustrations, questions, praise, and criticism at about one tweet every six minutes.
“We really aren’t taking breaks. We’re getting so many questions so quickly and we’re really just trying to put everyone at ease and trying to bring some information to them,” Frasca tells the Huffington Post. “Everyone is so scared and they just want to know what’s going on.”
(via Huffington Post)

Meet Kate Frasca, the 27-year-old in charge of the @ConEdison Twitter account. In the wake of Hurricane Sandy, Con Edison’s Twitter account, which went from 800 followers to more than 22,300 in less than a week, has become a resource for New Yorkers trying to find out when power (and normalcy) will be restored. Frasca, along with help from a colleague on ConEd’s public affairs team, are responding to customers’ frustrations, questions, praise, and criticism at about one tweet every six minutes.

“We really aren’t taking breaks. We’re getting so many questions so quickly and we’re really just trying to put everyone at ease and trying to bring some information to them,” Frasca tells the Huffington Post. “Everyone is so scared and they just want to know what’s going on.”

(via Huffington Post)