While some marketers’ attempts to capitalize on superstorm Sandy have been met with negative reactions, P&G brand Duracell dispatched its Duracell Rapid Responder truck throughout New York City to offer free batteries and access to charging lockers for mobile devices and computers. Consumers have responded positively by leaving comments on the brand’s Facebook page.  (via The New York Times)

While some marketers’ attempts to capitalize on superstorm Sandy have been met with negative reactions, P&G brand Duracell dispatched its Duracell Rapid Responder truck throughout New York City to offer free batteries and access to charging lockers for mobile devices and computers. Consumers have responded positively by leaving comments on the brand’s Facebook page. 

(via The New York Times)

marketing technology P&G sandy