Catalyst Public Relations partnered with Vision Critical to develop its third annual Catalyst Fan Engagement Study, which looks at the growing convergence of sports and social media. The study found that “super fans” have emerged as the most influential among sports enthusiasts. The survey collected data from 1,934 avid sports fans aged between 13 and 64, measuring the social media attitudes and use of NFL, NBA, MLB, college football and basketball, and for the first time, MMA fans. A key insight revealed that digital media is used more often than all other sports media channels besides television and experienced gains in both usage and trust since 2011, while TV, newspapers, and magazines have declined in both usage and trust over the past year. Click the image to see the full infographic.

Catalyst Public Relations partnered with Vision Critical to develop its third annual Catalyst Fan Engagement Study, which looks at the growing convergence of sports and social media. The study found that “super fans” have emerged as the most influential among sports enthusiasts. The survey collected data from 1,934 avid sports fans aged between 13 and 64, measuring the social media attitudes and use of NFL, NBA, MLB, college football and basketball, and for the first time, MMA fans.

A key insight revealed that digital media is used more often than all other sports media channels besides television and experienced gains in both usage and trust since 2011, while TV, newspapers, and magazines have declined in both usage and trust over the past year. Click the image to see the full infographic.

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