Samsung turned to Twitter for inspiration when scripting its ad campaign featuring consumers waiting in long lines at Apple Stores discussing the iPhone 5’s features. According to Samsung, lines from the ads were partly sourced from “hundreds of thousands” of Tweets complaining or poking fun at the iPhone 5, reports The Wall Street Journal.

Samsung turned to Twitter for inspiration when scripting its ad campaign featuring consumers waiting in long lines at Apple Stores discussing the iPhone 5’s features. According to Samsung, lines from the ads were partly sourced from “hundreds of thousands” of Tweets complaining or poking fun at the iPhone 5, reports The Wall Street Journal.

Social media samsung apple advertising marketing campaign