Target has tapped actors Kristen Bell, Nia Long, and Zachary Abel to star in “Falling For You,” Target’s first shoppable short film. The Target.com-hosted film, helmed by “Mad Men” director Phil Abraham, will showcase more than 100 items from the retailer’s fashion, beauty, and home collections, which can be purchased right on the site. The film is part of Target’s fall marketing campaign, and the first of three mini-episodes of the film launch today and will culminate with a live finale on Oct. 10.
(via @abullseyeview)
