Online bookmaker Paddy Power and marketing agency Curb Media took tweets to new heights by “sky-tweeting” over the Medinah Country Club in Illinois during the Ryder Cup golf tournament. European team supporters were encouraged to tweet messages, along with the hashtag #goeurope. A selection of the best were sky-written above the course. The sky-tweeting was part of Paddy Power’s ‘We Hear You’ campaign.

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