Since late June, Kraft Foods brand Oreo and its team of agencies have created images for its Daily Twist campaign on topics ranging from Curiosity’s Mars landing to gay pride. The campaign is set to last 100 days to celebrate Kraft’s 100th anniversary. As the 100th day approaches, Kraft is setting up a popup agency in Times Square and on social media where consumers can submit their ideas and create the finale image.
(via The New York Times)

