PRWeek managing editor Gideon Fidelzeid spotted this little guy on his way to work this morning. The bear cub is a character on an upcoming Comedy Central series called Brickleberry, and the popup is part of the show’s marketing campaign. It also serves as a good reminder to pick up your trash.

PRWeek managing editor Gideon Fidelzeid spotted this little guy on his way to work this morning. The bear cub is a character on an upcoming Comedy Central series called Brickleberry, and the popup is part of the show’s marketing campaign. It also serves as a good reminder to pick up your trash.

television marketing campaign