"We sometimes endure the expected sarcastic descriptions as ‘flacks’ or ‘spin doctors.’ Are those snide comments on our profession deserved or earned? Perhaps, as front-line industry and government spokespeople, our task as educators and explainers is misinterpreted…even distrusted. Maybe, we are not doing enough within the profession and our agencies to help colleagues sharpen their ethical compasses?"
Gil Bashe, EVP of the health practice at Makovsky + Company, on ethics in PR and how PR pros should inspire people to do better for themselves and their audiences.
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