In partnership with Fleishman-Hillard, Visa’s Go World campaign for the London 2012 Olympic Games reached out to more than 70 countries and used social media platforms and digital advertising to encourage fans to cheer on their favorite athletes, such as Michael Phelps, Allyson Felix, Misty May-Treanor, and Kerri Walsh-Jennings. The results included more than 60 million global cheers made on the Go World Facebook page.

campaign olympics