Social media and taste buds. The new social media arm of Walmarts, @WalmartLabs, found that cake pops were becoming popular. Starbucks was offering them and people were talking about them. Wal-Mart decided to carry cake-pop makers and found they were popular enough to bring them back the following holiday season. Via New York Times
Facebook users are the new focus group for brands, such as Frito-Lay and Samuel Adams, to conduct market research.
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Social media and taste buds. The new social media arm of Walmarts, @WalmartLabs, found that cake pops — small bites of...
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Facebook users are the...focus group for brands, such as Frito-Lay
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