"I knew that bloggers would print anything, so I thought, what if, as an experiment, I tried to prove that they will literally print anything? Instead of trying to get press to benefit myself, I just wanted to get any press for any reason as a joke."
— Ryan Holiday, director of marketing for American Apparel and self-ascribed “media manipulator,” on how he discovered an opportunity to exploit some of the excesses of the modern blogosphere and online journalism. He reveals his tactics to break down the system in his book, “Trust Me, I’m Lying: Confessions of a Media Manipulator.”
