thedailywhat:

Badvertising of the Day: Oh, Shell. You should know better than to encourage the trolls Internets to caption your images of wildlife for a new ad campaign.
(Don’t miss the highlights.)

Shell learned that social media can a be tricky business with its recent ad contest calling for captions for its Arctic energy initiative. The most popular captions of pro-environmental slogans probably wasn’t quite the intention of the campaign.

thedailywhat:

Badvertising of the Day: Oh, Shell. You should know better than to encourage the trolls Internets to caption your images of wildlife for a new ad campaign.

(Don’t miss the highlights.)

Shell learned that social media can a be tricky business with its recent ad contest calling for captions for its Arctic energy initiative. The most popular captions of pro-environmental slogans probably wasn’t quite the intention of the campaign.

(Source: thedailywhat)