Kleenex has launched a new campaign with a choreographed dance for children and a song named “Shield Sneeze Swish” in an effort to promote the use of tissues at school to prevent the spread of germs.

The campaign, which is targeting both mothers and children, has its own section of the Kleenex website where kids can learn the steps of the dance. Kleenex will also promote the initiative at a July 31 event in New York with Nickelodeon star Ariana Grande.

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