CBS ANNOUNCES DEVELOPMENT OF ‘DANCING ON THE STARS,’ AN EXCITING AND COMPLETELY ORIGINAL REALITY PROGRAM THAT OWES ITS CONCEPT AND EXECUTION TO NOBODY AT ALL
Los Angeles, June 20, 2012 – Subsequent to recent developments in the creative and legal community, CBS Television today felt it was appropriate to reveal the upcoming launch of an exciting, groundbreaking and completely original new reality program for the CBS Television Network.
The dazzling new show, DANCING ON THE STARS, will be broadcast live from the Hollywood Forever Cemetery, and will feature moderately famous and sort of well-known people you almost recognize competing for big prizes by dancing on the graves of some of Hollywood’s most iconic and well-beloved stars of stage and screen."
— CBS took a jab at ABC by sending out a fake press release announcing a new series Dancing on the Stars - a spoof on the ABC dance competition series, Dancing with the Stars. The release is part of a CBS campaign that claims ABC’s new reality show, Glass House, is a ripoff of its summer staple Big Brother.