fromme-toyou: Inspired designer… Magnum Ice Cream has partnered with fashion brand Alice + Olivia to introduce the new Magnum Mini ice cream bars. Alice + Olivia founder Stacey Bendet will design a mini skirt inspired by the new ice cream line to be unveiled at the spring 2013 New York Fashion Week. (Above: Fashion photography duo Jamie Beck and Kevin Burg created this image to illustrate the partnership.) It’s not the first time Magnum has partnered with a fashion designer. For the ice cream brand’s US launch, agency GolinHarris tapped fashion icon Karl Lagerfeld to direct three Magnum-inspired films starring actress Rachel Bilson. That campaign won a 2012 PRWeek Award for Best Use of Social Media/Digital.

fromme-toyou:

Inspired designer…

Magnum Ice Cream has partnered with fashion brand Alice + Olivia to introduce the new Magnum Mini ice cream bars. Alice + Olivia founder Stacey Bendet will design a mini skirt inspired by the new ice cream line to be unveiled at the spring 2013 New York Fashion Week. (Above: Fashion photography duo Jamie Beck and Kevin Burg created this image to illustrate the partnership.)

It’s not the first time Magnum has partnered with a fashion designer. For the ice cream brand’s US launch, agency GolinHarris tapped fashion icon Karl Lagerfeld to direct three Magnum-inspired films starring actress Rachel Bilson. That campaign won a 2012 PRWeek Award for Best Use of Social Media/Digital.

(Source: annstreetstudio)

fashion food campaign