Target has released an online video series to target Millennials, featuring YouTube stars Todrick Hall, Ann Le, Tiffany Garcia, and Mikey Balalis. The video series, called Best Year Ever, will be available on Target’s YouTube channel and include 16 webisodes as well as clips offering decorating advice. Target is also promoting the campaign on Facebook, Pinterest, and Twitter using the hashtag #BestYearEver.
PR and social media agency DeVries Global has opened a pop-up space in downtown Cincinnati, home to its largest client Procter & Gamble, for three weeks. The firm is hosting a variety of events there such as power yoga sessions and conversations with top influencers including Rent the Runway, Bonnie Fuller, and Paper magazine.
The New Yorker has redesigned its website to include a responsive design, a daily hub for cultural commentary, and expanded multimedia content. For a limited time The New Yorker's archive dating back to 2007 is free to all readers, and the magazine will introduce a metered paywall later this fall.
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