Reddit has decided to donate 10% of its ad revenue to charity by letting its community decide exactly where the money will go. Revenue generated from both big and small ad campaigns will support the initiative. At the end of the year, Reddit will accept nonprofit nominations from users. It will then hold an election to determine where the funds should be donated.
The collected money will be distributed proportionally based on the percentage of votes for the top 10 nonprofits.
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— A Microsoft exec on Mark Penn, the tech giant’s EVP of advertising and strategy and former Burson-Marsteller CEO. Microsoft execs are buzzing about Penn’s future at the company following the appointment of new CEO Satya Nadella.