MTV aired a PSA on the situation in Ferguson, Missouri, on Sunday night during the broadcast of the Video Music Awards, the network’s biggest night of the year. The PSA is part of MTV’s Look Different campaign, launched in April, that aims to spark dialogue about social topics like race, gender, and sexual preference.

Eric Mower + Associates takes the Ice Bucket Challenge. #StrikeoutALS

Editor Steve Barrett’s Ice Bucket Challenge, frame by frame

PRWeek US editor-in-chief Steve Barrett accepts the #ALSIceBucketChallenge and he challenges Media Week’s Arif Durrani, Management Today’s Matthew Gwyther, and IPC Southbank’s Rich Sutcliffe. PR pros, send us your Ice Bucket Challenge videos as well!

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Knit, an app that allows users to leave hidden location-based messages for friends to find
Spong PR president Doug Spong takes the Ice Bucket Challenge.
Vigils and protests are planned around the country on Monday, the day of the funeral for Michael Brown. As protests against local authorities have dwindled in Ferguson, the Missouri National Guard has begun pulling out of the city. Meanwhile, a Pew Research poll found that of the major cable news networks, MSNBC devoted the most prime-time coverage to the unrest in Ferguson, followed by CNN and Fox News, respectively.

A new ad campaign from the California Milk Processor Board, the organization behind the Got Milk? initiative

Vogue editor-in-chief Anna Wintour accepts the Ice Bucket Challenge.