Coca-Cola, McDonald’s, Visa, and Adidas were the most recognized sponsors of the World Cup in Brazil, achieving recognition among 50%, 39%, 41%, and 36% of UK, US, and Brazilian consumers, respectively, according to research from GlobalWebIndex.
However, 30% of those surveyed thought non-sponsor Nike was officially associated with the event, with similar levels of misplaced recognition for MasterCard (25%) and Samsung (20%). Read more.
Like many other tech heavyweights, Twitter has a lack of diversity in its ranks. According to data released by the company on Wednesday, women comprise 30% of its US workforce and only 10% of its technical positions. Twenty-nine percent of its staff is Asian, while only 2% is black and 3% is Hispanic. More than three-quarters (79%) of its leadership team is male, and 72% is white.
“We are keenly aware that Twitter is part of an industry that is marked by dramatic imbalances in diversity — and we are no exception,” Janet Van Huysse, its VP of diversity and inclusion, said in a blog post.
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